8 Common Ways Authors Go Wrong in Book Marketing

Many authors prefer to concentrate on writing and despise marketing because it seems monotonous and demands a lot of additional effort. Many authors eventually end up making numerous blunders with their book promotional campaigns because they look overwhelming. Therefore, some authors think that their work is done after the completion of manuscripts, don’t put much emphasis on book marketing, and just act like, meh. In this article, we will talk about eight common mistakes authors can make in book marketing.

1.    Lacking an editor.

Publishing your book without any editing is equivalent to sending a CV full of errors to the HR department of a company. The best thing you can do is hire a competent editor before you think of online book marketing.

2.    Having no website of your own.

A website represents your persona, and having one is crucial because it increases credibility and gives people a platform to know more about you. Thus, there is no justification for not having one. Even if you have a protracted objective, don’t wait for the so-called right time and try to get your website live before your book is released. Therefore, prepare your website for your potential customers rather than solely relying on social media platforms.

3.    You lack a mailing list.

The mailing list is the key element that keeps coming up when you conduct even the bare minimum of analysis on book marketing’s best practices. So, keep your eye on services like MailChimp and set up a signup form; the more people you get, the better chance you have to get your book in front of the masses.

4.    Not paying attention to keywords and categories.

One of the most thrilling parts of the publishing experience is certainly when you upload your book to Amazon and are ready to push the "Publish" button. But it appears that many authors
underestimate the "category" and "keywords" portions of the upload form
amid all the enthusiasm. But, why are keywords and categories significant? It’s because Amazon will be your main avenue of visibility for readers and, keywords are akin to rising to the top of rankings in a highly trafficked category. Choose categories and keywords that are relevant to your niche for the best outcomes, and doing so will have a big impact on where your book appears in Amazon search results.

5.    Bad book cover design.

A book cover design is crucial, and having a bad one could create hurdles because this is going to be the first thing that people will notice. So, instead of trying to make a book cover yourself, hire a professional designer to get the job done while you put your plan in place to advertise the book on Amazon. So, it’s always good to have a competent designer by your side.

6.    Not using social media to market.

Don’t underestimate social media’s potential to bring up organic growth; If you look around, there must be many potential readers among your friends who would love to read your book. Furthermore, don’t limit yourself to your online friends; join Facebook groups where like-minded people in your niche hang out, and become a Part of the community by engaging with others before sharing your work. 

7.    Not asking for pre-release reviews.

You should not be the only person judging your work because you have your own justifications and perceptions. The most productive advice would come from others in the form of a review. Therefore, ask your family, friends, and other trustworthy folks to read your manuscripts and let you know what they think about your writing. If you fail to deliver your best, your book might be lost in the shuffle of online book marketplaces because no one wants to read poorly written books.

8.    Not asking your people for testimonial videos.

It’s good to take advice, but do you know? It’s better to ask your family, friends, and colleagues to make testimonial videos because it adds some much-needed credibility and helps generate hype for your book.

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